Retool or Die: Manufacturers’ Outdated Websites are Bad Business
When it comes to manufacturing company website design, the old advertising saying “untold is unsold” is truer than ever. You can run the best manufacturing shop in Pennsylvania with the best service and state-of-the-art equipment, but to potential customers, you’re only as good as your website.
While Pennsylvania manufacturing companies strive for excellence on the shop floor, many neglect best practices when it comes to marketing. For instance, Total Molding Services (TMS), a well-established, successful, custom manufacturer in Trumbauersville. It is one of the few injection molding plastic component suppliers with International Organization for Standardization (ISO) certifications. Medical supply companies and defense contractors look for ISO certification and FDA quality standard compliance they need to fill big, long-term orders. But, like so many companies in Pennsylvania’s industrial parks, TMS was making itself hard to find due to an obsolete website. If an aerospace company or major hospital supplier were lucky enough to find TMS, they would have had to make an effort to discover that the multi-million dollar company was well-qualified to fill their needs.
Manufacturer Retools Website to Stay Competitive
Company managers realized that they needed a higher B2B profile and began looking for experts in updating and modernizing websites for small to mid-sized manufacturing companies. They commissioned Fairview Media Group of Quakertown, an internet marketing team specializing in manufacturing website design. A quick assessment showed all-too-common problems with the company’s website; inferior graphics, slow page loading, irrelevant content, and clunky navigation–for starters.
Perhaps the biggest drawback for many outdated manufacturing company websites is that they are not designed to be viewed on mobile devices. A lot of established companies started websites a decade or more ago because someone told them they had to – and then they forgot about it. The early versions of business websites were designed for desktop computers, but most business these days is done on mobile phones. There are several problems with websites not being mobile-friendly. Number one is that it makes it less likely that potential customers will ever see your site. Google rankings penalize outmoded websites, and those not designed for mobile phones are not likely to show up on page one search results. If your desktop design does make it to a customer’s phone, it will be slow to load, hard to navigate and the images won’t shrink to fit the page.
Finding the Best Manufacturing Website Designer
The best manufacturing company website designers will build an attractive and responsive, user-friendly experience that converts leads into new business for you. It starts with a reliable website hosting company with strong technical support and a content management system to produce and manage data. With a secure platform, your website design team can showcase your products and services following Search Engine Optimization (SEO) Best Practices. Your team’s SEO efforts must be ongoing in order to ensure that your company always comes up in searches by potential customers. Your site will be optimized for mobile devices with eye-catching graphics and engaging video.
Successful manufacturing companies are built on precision, reliabilty and customer satisfaction. These qualites should be reflected on your business website–and potential customers should be able to find you without having to scroll past competitors who have mastered B2B in the digital age.