How to Make a Paper Airplane otherwise known as
9 Steps to Creating a Successful Marketing Plan
Working with you, we break down the marketing approach into actionable steps to eliminate blocks that you may have in getting your products and services off the ground. Every journey starts with one step:
STEP 1: A Blank Sheet, Fold to Create a Guiding Line
The possibilities are endless and overwhelming. Determine your marketing vision by harnessing your goals as a business owner. What do you want to achieve? Who do you want to attract?
STEP 2: Using Your Line, Start Planning
Carve out your budget and determine what options are feasible. Learn what’s out there and find what fits.
STEP 3: Get Your House in Order
Make sure you have the essentials. Develop appropriate ad materials for print and online marketing—and make sure these target your specific customer base.
STEP 4: Look at Things from a Different Angle
Marketing is constantly evolving. Are you up-to-date on the latest strategies? A website is vital, but if it doesn’t get the engagement it needs, it’s as useless as a paper airplane that can’t fly.
STEP 5: Add Style
Branding is not just for huge corporations. Your business already has a look, a feel, and a momentum. Partner with a seasoned graphic designer to channel this into a logo that will make an impression.
STEP 6: Get Your Point Across
Make sure your messaging is aerodynamic. Educate your client base and they will hear your message with greater enthusiasm—and perhaps even pass it along.
STEP 7: Get Complicated
There comes a moment in every marketing plan when you go from simple and straightforward to complicated and technical. It doesn’t have to be that way. All you need is a good partner.
STEP 8: Ready for Take Off
Choosing an agency can be daunting. Find a collection of specialists who are familiar with the local landscape and can apply their talents to help you succeed.
STEP 9: Contact
Contact us at Fairview Media Group—the agency next door.