Your website should be a valuable resource.
Your search for answers on the web is no different than your potential customers search for answers. If your website contains information that is resourceful and not sales-y, you’re on your way to having a more trusted website. The expression for websites of “Content Is King” is actually true.
How Fairview Media Helps With Content Development
We drill down to learn from your own experience with customers what is important to them. Remember that your website is not about you but it’s about helping your customers. Fairview Media works to add the content that’s needed on your website. Many websites breeze through areas without fully explaining how they can help you.
In developing our own website at Fairview Media, we are also seeking to make sure we are helping you understand what is important. There are technical factors that are important like mobile-friendliness and site speed but content that helps your customers is the single biggest thing we help clients with.
What content should I have on my website?
As a business owner you have the answer to content readily available to you. You know what your customers are looking for because they probably ask you the same group of questions over and over again. That’s the answer. We help to make sure your customers questions are readily found and answered on your website. You wouldn’t have a restaurant website without a menu of what’s available.
What should I feature on my website?
Go back to why you started your business. We make sure to tell your story and to emphasize what is important about your business and why customers should use your services over another. Maybe you’re the least expensive or maybe you have more convenient locations.
SEO and your content
Keywords still matter in web content but we don’t recommend over use of keywords. Adding keywords or one of its alternatives in the title of the page definitely helps to raise your page ranking. Relevant and quality content with using right keywords provides a better result.
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