Businesses are using pop-up boxes or call-out boxes to address coronavirus questions.
As we are slowly venturing out into the world under the cloak of this new normal, fear of infection isn’t the only thing causing anxiety. Which stores are open? Where do I need to stand? Does this business offer curbside pick-up? Did I remember my face mask? These concerns are faced daily by your community and your customers. And a customer who isn’t sure how to interact with your business, isn’t going to be a customer for long. Here are some ways you can combat the stress of doing business in a COVID-19 world:
Communicate More
Customers are probably going to check your website if they are uncertain as to how to do business with you. Smart businesses are using pop-up boxes or large call-out boxes on their websites to address coronavirus concerns up front. The information you provide should include face mask requirements, updated hours, limited capacity, disinfecting procedures, and anything else your customer will need to feel comfortable in your place of business.
Communicate Some more.
Have ample in store and outside signage that instructs customers on how to proceed. Specifically address where to stand, capacity restrictions, and other interactive procedures. Include your marketing color palette and logo to make sure it is identifiable as your business messaging.
Update regularly.
People are expecting things to constantly change as this pandemic plays out. Weekly e-newsletters updating your changing hours, availability, and protocols can offer comfort and encourage customer interaction. Regular social media output with this type of information can also be helpful and will serve to keep your business top of mind.
Have back-up ready.
Do you have a plan in place if someone on your team is diagnosed with COVID-19? Will you need to close your doors to quarantine? Your strategy should be written out and at the ready. Think these things through now, so you will be ready later. A strong website with clear direction and updated information can encourage continued business relationships.
Be the resource.
Stay on top of the rules and regulations of your area. Get input from local leaders and share this on your website and in e-newsletters. If your business shows that it is adhering to up-to-date information, your business will be the one the community trusts for service.